Austin Beeman visits the Original Vines of Eyrie Vineyards with Owner and Winemaker Jason Lett of The Eyrie Vineyards.

In this long video, shot amongst the Original Vines, Jason Lett discusses the terroir of the vineyard, the effect of a variety of soil types, the benefits and challenges of own-rooted grapevines, and a little of the history of the Lett family.

Special Thanks to Amy McCandlish

TIMESTAMPS

00:00 Austin Beeman Visits the Original Vines of The Eyrie Vineyards

01:08 Meet Owner & Winemaker Jason Lett and Talking Geography

02:53 Soil and Elevation in the Dundee Hills

05:20 Wind, Temperature, and Elevation in the Dundee Hills

07:12 Veraison Explained

09:13 Own-Rooted Vines Explained

10:33 The Eyrie Vineyard. The Original Vines of the Willamette Valley

11:28 What is an Eyrie?

12:47 Organic Viticulture, Phylloxera, and a Bottle of Bleach

14:52 Between the Rows of Vines

15:32 The Traditional Practices

17:59 Jason Lett's Journey Back to His Family's Vineyard.

Filmed on location at The Eyrie Vineyards in the Dundee Hills AVA of Oregon.

***

THIS IS EPISODE #82 OF UNDERSTANDING WINE WITH AUSTIN BEEMAN

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Austin Beeman is a 20 year veteran of the wine business with extensive experience in Marketing and Sales (wholesale, retail, & DTC.)

Currently Vice President of Marketing for Cutting Edge Selections - one of the leading fine wine distributors of the Midwest, Austin has a deep knowledge of the global wine business.

While Director of Marketing for Bonny Doon Vineyard, he managed one of the most successful crowdfunding campaigns in the wine industry.

His video podcast “Understanding Wine with Austin Beeman” has been praised in USA Today and his photography has appeared in The Wall Street Journal.

Austin holds an MBA in Wine & Spirits Management from Kedge Business School in Bordeaux.

***

About The Eyrie Vineyards https://eyrievineyards.com

“David Lett pioneered both Pinot noir and its white wine cousin, Pinot gris, the two grapes that define Oregon wine today. But just as important, he established the very tone of Oregon winegrowing: artisanal, individualistic, even idiosyncratic… You can look at Oregon’s 300-plus wineries and 17,400 acres of vines and trace it to Lett. But he left more than that. He bequeathed a uniquely Oregon ‘wine genome,’ one that others now seek to copy.”

Matt Kramer | The Wine Spectator | The Oregonian

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“Three months after meeting David Lett in 1966, I was Diana Lett, standing out in the middle of a field of grape vines in Oregon, with a shovel and a brand new yellow rain-suit. I didn’t have a clue what I was doing, but I was thrilled to be in on the opening chapter of a great adventure. It seemed like a long time at the time, but in a few years several other families joined us. As we got to know each other, we realized that we shared ideals. We also realized that we had an absolutely unique opportunity – to build a wine region from scratch, and build it right. 50 years and a thriving community later, it does look like we did it right. I am so proud of what has been accomplished in these five decades, and I am very grateful that I got to be a part of it. I am immensely glad that I have been able to spend my life in this beautiful state of Oregon, helping to build The Eyrie Vineyards.” Diana Lett 2015

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“In 2005 I came back to Eyrie as winemaker. I was often asked, “What are you going to change?” My answer was, ‘Fundamentally? Nothing.’ Since then, we have planted new vines and introduced new varieties to the Willamette Valley. We moved to wild yeast fermentations. We developed a 21-step process to guarantee the quality of our library releases. We released single vineyard Pinots from each of our estates for the first time in our history. In spite of the changes, nothing has changed. Exploration and innovation has been a part of the Eyrie adventure since Dad planted the first vines in 1965. I’m honored to have a part in carrying the journey forward.”

Jason Lett 2016

Family Owner and Winemaker Ben Casteel of Bethel Heights Vineyard shows Austin Beeman around his old vines. Specifically some own-rooted Wente Clone Chardonnay and Geneva Double Curtain Trellising.

Filmed on location at Bethel Heights Vineyards in the Eola-Amity Hills AVA of Oregon.

***

THIS IS EPISODE #81 OF UNDERSTANDING WINE WITH AUSTIN BEEMAN

Video Podcast: http://www.austinbeeman.com/podcast

ItunesPodcast: https://podcasts.apple.com/us/podcast/understanding-wine-austin-beemans-interviews-winemakers/id374221487

Direct RSS feed: http://understandingwine.libsyn.com/rss

Work With Austin:

http://www.austinbeeman.com/about-me

or acbwine@gmail.com

FOLLOW THE WINE ADVENTURE

Website: http://www.austinbeeman.com

Facebook: https://www.facebook.com/understandingwine

Instagram: https://www.instagram.com/austinbeeman/

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EQUIPMENT I USE

Camera: https://amzn.to/3exbl8n

Lens: https://amzn.to/3uCfHAs

Music Licensed from Epidemic Sound. https://www.epidemicsound.com/referral/m4f8xt/

Austin Beeman is a 19 year veteran of the wine business with extensive experience in Marketing and Sales (wholesale, retail, & DTC.)

Currently Vice President of Marketing for Cutting Edge Selections - one of the leading fine wine distributors of the Midwest, Austin has a deep knowledge of the global wine business.

While Director of Marketing for Bonny Doon Vineyard, he managed one of the most successful crowdfunding campaigns in the wine industry.

His video podcast “Understanding Wine with Austin Beeman” has been praised in USA Today and his photography has appeared in The Wall Street Journal.

Austin holds an MBA in Wine & Spirits Management from Kedge Business School in Bordeaux. 

FOLLOW THE WINE ADVENTURE

Website: http://www.austinbeeman.com

Facebook: https://www.facebook.com/understandingwine

Instagram: https://www.instagram.com/austinbeeman

Twitter: https://twitter.com/AustinBeeman

TikTok: https://www.tiktok.com/@austincbeeman

CHECK OUT: UNDERSTANDING WINE WITH AUSTIN BEEMAN

Video Podcast: http://www.austinbeeman.com/podcast

Itunes Podcast: https://podcasts.apple.com/us/podcast/understanding-wine-austin-beemans-interviews-winemakers/id37422148/

Direct RSS feed: http://understandingwine.libsyn.com/rss

WORK WITH AUSTIN:

http://www.austinbeeman.com/about-me or acbwine@gmail.com

Austin Beeman is a 20 year veteran of the wine business with extensive experience in Marketing and Sales (wholesale, retail, & DTC.)

Currently Vice President of Marketing for Cutting Edge Selections - one of the leading fine wine distributors of the Midwest, Austin has a deep knowledge of the global wine business.

While Director of Marketing for Bonny Doon Vineyard, he managed one of the most successful crowdfunding campaigns in the wine industry.

His video podcast “Understanding Wine with Austin Beeman” has been praised in USA Today and his photography has appeared in The Wall Street Journal.

Austin holds an MBA in Wine & Spirits Management from Kedge Business School in Bordeaux.

Owner and Winemaker of Bethel Heights Vineyard in the Eola-Amity Hills AVA, Ben Casteel talks about own-rooted Wente Chardonnay and shows why this is such a desired type of Chardonnay

Originally seen on https://www.tiktok.com/@austincbeeman

#shorts #quicksips of #wine

CHECK OUT: UNDERSTANDING WINE WITH AUSTIN BEEMAN

Video Podcast: http://www.austinbeeman.com/podcast

Itunes Podcast: https://podcasts.apple.com/us/podcast/understanding-wine-austin-beemans-interviews-winemakers/id374221487

Direct RSS feed: http://understandingwine.libsyn.com/rss

FOLLOW THE WINE ADVENTURE

Website: http://www.austinbeeman.com

Facebook: https://www.facebook.com/understandingwine

Instagram: https://www.instagram.com/austinbeeman/

Twitter: https://twitter.com/AustinBeeman

Work With Austin: http://www.austinbeeman.com/about-me or acbwine@gmail.com

Austin Beeman is a 19 year veteran of the wine business with extensive experience in Marketing and Sales (wholesale, retail, & DTC.)

Currently Vice President of Marketing for Cutting Edge Selections - one of the leading fine wine distributors of the Midwest, Austin has a deep knowledge of the global wine business.

While Director of Marketing for Bonny Doon Vineyard, he managed one of the most successful crowdfunding campaigns in the wine industry.

His video podcast “Understanding Wine with Austin Beeman” has been praised in USA Today and his photography has appeared in The Wall Street Journal.

Austin holds an MBA in Wine & Spirits Management from Kedge Business School in Bordeaux. 

FOLLOW THE WINE ADVENTURE

Website: http://www.austinbeeman.com

Facebook: https://www.facebook.com/understandingwine

Instagram: https://www.instagram.com/austinbeeman/

Twitter:  https://twitter.com/AustinBeeman

TikTok:  https://www.tiktok.com/@austincbeeman

CHECK OUT: UNDERSTANDING WINE WITH AUSTIN BEEMAN

Video Podcast: http://www.austinbeeman.com/podcast

Itunes Podcast: https://podcasts.apple.com/us/podcast/understanding-wine-austin-beemans-interviews-winemakers/id374221487

Direct RSS feed: http://understandingwine.libsyn.com/rss 

WORK WITH AUSTIN: 

http://www.austinbeeman.com/about-me or acbwine@gmail.com

Austin Beeman is a 20 year veteran of the wine business with extensive experience in Marketing and Sales (wholesale, retail, & DTC.)

Currently Vice President of Marketing for Cutting Edge Selections - one of the leading fine wine distributors of the Midwest, Austin has a deep knowledge of the global wine business.

While Director of Marketing for Bonny Doon Vineyard, he managed one of the most successful crowdfunding campaigns in the wine industry.

His video podcast “Understanding Wine with Austin Beeman” has been praised in USA Today and his photography has appeared in The Wall Street Journal.

Austin holds an MBA in Wine & Spirits Management from Kedge Business School in Bordeaux.

Jason Lett, owner and winemakers of The Eyrie Vineyards shows how a bottle of bleach can help protect #organic vineyards.

Originally seen on https://www.tiktok.com/@austincbeeman

#shorts #quicksips of #wine

FOLLOW THE WINE ADVENTURE

Website: http://www.austinbeeman.com

Facebook: https://www.facebook.com/understandingwine

Instagram: https://www.instagram.com/austinbeeman/

Twitter: https://twitter.com/AustinBeeman

TikTok: https://www.tiktok.com/@austincbeeman

CHECK OUT: UNDERSTANDING WINE WITH AUSTIN BEEMAN

Video Podcast: http://www.austinbeeman.com/podcast

Itunes Podcast: https://podcasts.apple.com/us/podcast/understanding-wine-austin-beemans-interviews-winemakers/id374221487

Direct RSS feed: http://understandingwine.libsyn.com/rss

WORK WITH AUSTIN: http://www.austinbeeman.com/about-me or acbwine@gmail.com

Austin Beeman is a 20 year veteran of the wine business with extensive experience in Marketing and Sales (wholesale, retail, & DTC.) Currently Vice President of Marketing for Cutting Edge Selections - one of the leading fine wine distributors of the Midwest, Austin has a deep knowledge of the global wine business.

While Director of Marketing for Bonny Doon Vineyard, he managed one of the most successful crowdfunding campaigns in the wine industry.

His video podcast “Understanding Wine with Austin Beeman” has been praised in USA Today and his photography has appeared in The Wall Street Journal.

Austin holds an MBA in Wine & Spirits Management from Kedge Business School in Bordeaux.

Independent Wine Media in the Post-COVID World: How Wineries, Regions, and Content Creators Can Effectively Collaborate.

By Austin Beeman

"2020 was the year the wine business changed. Restaurants and Tasting Rooms were closed. Digital direct sales became dominant. Racial and sexual discrimination in the industry was exposed. In this New Normal, Content Creators have never had a better opportunity to grab a seat at the table. Learn practical tips and methods to help you make that leap! The industry has never needed us more!"

Full Presentation by Austin Beeman at the 2021 Wine Media Conference in Eugene, Oregon.

UNDERSTANDING WINE WITH AUSTIN BEEMAN

Video Podcast: http://www.austinbeeman.com/podcast

Itunes Podcast: https://podcasts.apple.com/us/podcast/understanding-wine-austin-beemans-interviews-winemakers/id374221487

Direct RSS feed: http://understandingwine.libsyn.com/rss

FOLLOW THE WINE ADVENTURE

Website: http://www.austinbeeman.com

Facebook: https://www.facebook.com/understandingwine

Instagram: https://www.instagram.com/austinbeeman/

Twitter: https://twitter.com/AustinBeeman

Work With Austin: http://www.austinbeeman.com/about-me or acbwine@gmail.com

Austin Beeman is a 19 year veteran of the wine business with extensive experience in Marketing and Sales (wholesale, retail, & DTC.) Currently Vice President of Marketing for Cutting Edge Selections - one of the leading fine wine distributors of the Midwest, Austin has a deep knowledge of the global wine business.

While Director of Marketing for Bonny Doon Vineyard, he managed one of the most successful crowdfunding campaigns in the wine industry.

His video podcast “Understanding Wine with Austin Beeman” has been praised in USA Today and his photography has appeared in The Wall Street Journal.

Austin holds an MBA in Wine & Spirits Management from Kedge Business School in Bordeaux.

***

THE WINE MEDIA CONFERENCE https://www.winemediaconference.org

The Wine Media Conference was founded in 2008 and attracts wine bloggers, wine writers, and wine influencers and those in the wine industry who communicate with them. The conference averages around 250 attendees depending on the location, making it the largest gathering of wine writers in the world. In 2021 the group will likely be smaller due to the pandemic but we are still expecting between 150-160 attendees.

Explore Glen Manor Vineyards in Front Royal, Virginia with Owner / Winegrower Jeff White. Bump through the biodiverse vineyards, learn the history, and soar about the vineyards with drone photography.

***

THIS IS EPISODE #80 OF UNDERSTANDING WINE WITH AUSTIN BEEMAN

Video Podcast: http://www.austinbeeman.com/podcast

Itunes Podcast: https://podcasts.apple.com/us/podcast/understanding-wine-austin-beemans-interviews-winemakers/id374221487

Direct RSS feed: http://understandingwine.libsyn.com/rss 

FOLLOW THE WINE ADVENTURE

Website: http://www.austinbeeman.com

Facebook: https://www.facebook.com/understandingwine

Instagram: https://www.instagram.com/austinbeeman/

Twitter:  https://twitter.com/AustinBeeman

Work With Austin:  http://www.austinbeeman.com/about-me or acbwine@gmail.com

EQUIPMENT I USE

Camera:  https://amzn.to/3exbl8n

Lens:  https://amzn.to/3uCfHAs

Drone:  https://amzn.to/2Q3OasR

Austin Beeman is a 19 year veteran of the wine business with extensive experience in Marketing and Sales (wholesale, retail, & DTC.)

Currently Vice President of Marketing for Cutting Edge Selections - one of the leading fine wine distributors of the Midwest, Austin has a deep knowledge of the global wine business.

While Director of Marketing for Bonny Doon Vineyard, he managed one of the most successful crowdfunding campaigns in the wine industry.

His video podcast “Understanding Wine with Austin Beeman” has been praised in USA Today and his photography has appeared in The Wall Street Journal.

Austin holds an MBA in Wine & Spirits Management from Kedge Business School in Bordeaux.

***

Glen Manor Vineyards

https://glenmanorvineyards.com

Glen Manor Vineyards is located in Virginia approximately 70 miles west of Washington D.C., situated on a western flank of the Blue Ridge Mountains. The surrounding mountains, ranging between 1400 and 3400 feet in elevation, form a Glen which gives the vineyards a unique environment: A world of its own. The vines grow high on very steep mountain slopes characterized by deep, well-draining, and rocky soils.

Austin Beeman interviews Filmmakers Mark Ryan and Mark Johnston about their Lebanese Wine documentary: Wine and War. 

WINE and WAR

The Untold Story of Wine in the Middle East is a feature documentary about the history of winemaking in Lebanon and the resilience of the Lebanese entrepreneurial spirit seen through the lens of war and instability.

https://wineandwar.com

*****

THIS IS EPISODE #79 OF UNDERSTANDING WINE WITH AUSTIN BEEMAN

Video Podcast: http://www.austinbeeman.com/podcast

Itunes Podcast: https://podcasts.apple.com/us/podcast/understanding-wine-austin-beemans-interviews-winemakers/id374221487

Direct RSS feed: http://understandingwine.libsyn.com/rss 

FOLLOW THE WINE ADVENTURE

Website: http://www.austinbeeman.com

Facebook: https://www.facebook.com/understandingwine

Instagram: https://www.instagram.com/austinbeeman/

Twitter:  https://twitter.com/AustinBeeman

Work With Austin:  http://www.austinbeeman.com/about-me or acbwine@gmail.com

Austin Beeman is a 19 year veteran of the wine business with extensive experience in Marketing and Sales (wholesale, retail, & DTC.)

Currently Vice President of Marketing for Cutting Edge Selections, Austin has a deep knowledge of the global wine business with expertise in Direct-to-Consumer sales.

While Director of Marketing for Bonny Doon Vineyard, he managed one of the most successful crowdfunding campaigns in the wine industry.

His video podcast “Understanding Wine with Austin Beeman” has been praised in USA Today and his photography has appeared in The Wall Street Journal.

Austin holds an MBA in Wine & Spirits Management from Kedge Business School in Bordeaux.

***

Mark Ryan - Director

A deep-rooted love for adventure and documenting the world around him led Mark towards his career. Over the past two decades, Mark has been a producer, director, and cinematographer on five continents and the North Pole. Early in his career, Mark was part of a film crew that was the first in thirty years to be given unprecedented access to the Hopi Indians of Arizona. This experience cemented Mark’s desire to sensitively tell the stories of other people. 

Mark has a number of film credits under his belt including the James Beard Award-winning short films The Scent of Black and Stewards of the Land. He’s also served as a producer on the MTV hit show Pimp My Ride. 

A Los Angeles native, Mark is a graduate of the University of Southern California with a BA in Cinema Production. He also holds a post-graduate degree from Central St. Martins School of Fine Art in London. 

Today, Mark combines his love for adventure, travel, and hearing the stories of other people with best practices for capturing scenes of film to create stunning imagery for clients around the world. 

Mark Johnston - Director

Mark Johnston is a versatile and highly adaptable executive producer and documentary filmmaker who is known for tackling a full range of near-impossible production challenges with a proven track record of creative development in complex and cross-functional multicultural environments. Mark has invested all his savings to make documentaries. He doesn’t own a home. He literally once moved into a mini van to save money to film a documentary. Mark’s passion for the work takes him to the farthest places on the globe and he always strives to do what he can to help each project realize its full potential. Big budget or big challenge, domestic or around the globe... Mark has done it all with calm collection and inventive problem solving be it feature film documentaries, TV campaigns, brand funded content, animated short films, live event programming, experiential projects, the Lanzarote Iron Man, En Svensk Klassiker, Vasaloppet, and the Stones 100k Ultra Marathon.  Mark is a graduate of the University of Southern California, ranked #1 film school in the United States.